Evaluation

 1)  In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media project uses the forms and conventions of our chosen genre (Comedy). We researched into the genre of comedy because that was  the film we wanted to create.  Our short film consist of four charachters. Our aim was to try to show it close to the reality . We used many mid-shots and mid close-ups in our film. We shot our scenes in an elevator which later in the film could be a social meeting point for the characters. Many members of the audience can relate to this. In our piece we have shot our first scene which is on a main road and  we have used natural daylight. The first scene which is an establishing shot starts with a pan as the car is coming towards the building. In terms of sound, the opening has no dialogue. And as the car stops outside the building, we used a high angle shot, which gives a whole view of the location. Moreover, as we shot our film in the elevator we used the low key lighting. The costumes that we chose for our actors were according to their role and profession. The business man wears a suit, the secretary wears a check shirt with galous. The gardener wears a kurta and a dhoti (villagers dress)  holding a waste bin and a pot. Also, the waiter is holding a tray and wearing a waistcoat . The props gives a clear view of the role of the charachters. 

2) What have you learned from your audience feedback?

For our five and a half minute comedy film, as we researched we knew what our target audience would be. So, are target group was  above 18 as this age group would grasp the idea more easily, therefore we will be successful in conveying our message to the audience. So with this age group we have tried to maximize the outcome of the entire production. We have had mixed feedback. There did seem to be a confusion with a few scenes as we missed one shot when the gardener had to stop the elevator by putting his arm  between the door. His entry seemed too abrupt Re-shooting was going to take a lot of time and the actors were only available for one day,so we couldn't manage to cover that up. 

                                                     
3) How did you use new media technologies in the construction, research & planning & evaluation stages?

 Throughout this coursework we developed a number of technical skills. We were taught about different programs and technologies. We got to know about commonly used camera shots and angles, lighting, cinematography, mise-se-scene etc.We started our advance portfolio from Blogging, every task that we performed had to be posted on our blogs. While we started to work on our project we faced too many problems as we could not arrange the actors for our film, so we had to modify our script and due to part fault of our own we ended up filming quite late. Our planning and pre-production took a lot longer than it would for others and our workload trebled in size. So we were bit behind others . As we had to do research on our genre, and film we had to open up proxies as Youtube had banned in our country.  We shot our film from one DSLR, which was a big issue. Moreover, the location that was available had a very small elevator in which we had to shoot. So, it became quite difficult for us to shoot in a very congested place with four actors.