Evaluation

 1)  In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media project uses the forms and conventions of our chosen genre (Comedy). We researched into the genre of comedy because that was  the film we wanted to create.  Our short film consist of four charachters. Our aim was to try to show it close to the reality . We used many mid-shots and mid close-ups in our film. We shot our scenes in an elevator which later in the film could be a social meeting point for the characters. Many members of the audience can relate to this. In our piece we have shot our first scene which is on a main road and  we have used natural daylight. The first scene which is an establishing shot starts with a pan as the car is coming towards the building. In terms of sound, the opening has no dialogue. And as the car stops outside the building, we used a high angle shot, which gives a whole view of the location. Moreover, as we shot our film in the elevator we used the low key lighting. The costumes that we chose for our actors were according to their role and profession. The business man wears a suit, the secretary wears a check shirt with galous. The gardener wears a kurta and a dhoti (villagers dress)  holding a waste bin and a pot. Also, the waiter is holding a tray and wearing a waistcoat . The props gives a clear view of the role of the charachters. 

2) What have you learned from your audience feedback?

For our five and a half minute comedy film, as we researched we knew what our target audience would be. So, are target group was  above 18 as this age group would grasp the idea more easily, therefore we will be successful in conveying our message to the audience. So with this age group we have tried to maximize the outcome of the entire production. We have had mixed feedback. There did seem to be a confusion with a few scenes as we missed one shot when the gardener had to stop the elevator by putting his arm  between the door. His entry seemed too abrupt Re-shooting was going to take a lot of time and the actors were only available for one day,so we couldn't manage to cover that up. 

                                                     
3) How did you use new media technologies in the construction, research & planning & evaluation stages?

 Throughout this coursework we developed a number of technical skills. We were taught about different programs and technologies. We got to know about commonly used camera shots and angles, lighting, cinematography, mise-se-scene etc.We started our advance portfolio from Blogging, every task that we performed had to be posted on our blogs. While we started to work on our project we faced too many problems as we could not arrange the actors for our film, so we had to modify our script and due to part fault of our own we ended up filming quite late. Our planning and pre-production took a lot longer than it would for others and our workload trebled in size. So we were bit behind others . As we had to do research on our genre, and film we had to open up proxies as Youtube had banned in our country.  We shot our film from one DSLR, which was a big issue. Moreover, the location that was available had a very small elevator in which we had to shoot. So, it became quite difficult for us to shoot in a very congested place with four actors. 

Poster

As a part of the ancillary task we had to design a poster and a review page for our film. Creating a film poster was not an easy job to do.Through our poster we had to show the meaning of our film. As our film lies under the genre of comedy, and is shot in an elevator, we decided to take an image that elevator and give it a cartoon-ish effect. At first we decided to put all our charachters in the poster, but as we started to work on it, it started to become quite difficult. The actors couldn't fit well and we started to put the font and different effects it started to look a bit messy. It did not come out the way we wanted it to be. So we switched to the plan. As we got done with the shoot, I went to the location and took a few pictures of the elevator for the poster.
This is the image which we chose for our  poster:

We chose this image and adjusted its contrast levels,brightness in photoshop. Then we added the font, using red and black colour as they were becoming prominent,we used simple font for the title.Then we added the

tagline,releasing date,cast,name of our production company and other details.And this is how our final poster turned out to be.

Props

My Cast

Film Poster Reserch

Location for the shoot

In film making, a location is any place where a film crew will be filming actors or recording their dialogues. Film makers often choose to shoot on location because they believe that greater realism can be achieved in a "real" place, however location shooting is also often motivated by the film's budge. However, many films shoot interior scenes on a sound stage and exterior scenes on location.

The area we are shooting is in a busy building.

Poster Analysis

Story Board

Mise-en-Scene

Mise-en-Scene

Scene 1:

Location: Public st/rd.

Actors : 2

Props: Car, cell phone.

Costume: Business man wearing a suit.

The secretary gets down from the car and opens the door for the businessman.

Setting: There is no decor. The shooting is outdoor. Public St.

Lights: Natural day light.

Scene 2:

Location: Public Building

Actors: 2

Costumes: The business man will be wearing a suit. The secretary will be wearing a trouser and a collared shirt with Suspenders. 

Setting: No decor later on in the scene as it will be shot from inside the building.

Lights: Low key lighting and ceiling lights. 

Scene 3:

Location: Public building, elevator

Props: Cellphone.

Costumes: -

Setting: - No decor. Elevator

Lights: Low key lighting. Elevator lights

Scene 4:

Location: elevator

Props: -

Costumes: -

Setting: -

Lights: Low key lighting. Elevator light

Scene 5:

Location: Elevator

The waiter walks down the stairs while singing a song,holding a tray and enters the lift

Props: -

Costumes: -

Setting: -

Lights: Elevator lights. Low key lighting

Scene 6:

Locations: Elevator

The gardner enters the lift holding a waste bin and a plant.

Costumes:

Setting: -

Lights: Low key lighting

Expressions:

Scene 7:

Location: Elevator

Props:

Costumes;

Setting:

Expressions:

Film Treatment

Film treatment is a detailed outline of a synopsis.Descibing the shorfilm in the simplest manner but explaining the scenes with camera shots and angles. The tone and feel of the film. The color palatte, the editing techniques, key lighting and the sound.

Title:  Elevator

Duration: 5-7minutes

Location: Public building

Characters:  A young couple (Aged 18-19years)

                     A mother with her child

                     A business man

                     A young boy (Aged 13-15)

                     An old asthmatic man

 6 people who don't know each other, use the same lift to go to their own destinations. All these passengers use the same lift and as it stops at a certain floor, the young boy(Aged 13-15) walks out. The lift door shuts and moves up again. At this point, the lift gets stuck due to power shortage and the lights flicker a bit. The passengers are trapped with no mobile signals till help arrives. Each person has her/his own story/problem. At first all the passengers give each other consolation that there's nothing to worry about and keep each other busy with their own life tales, meanwhile the young girl (Couple) tries to call the helpline, hoping to get signals. But as time passes by they all begin to get agitated. The business man gets paranoid as he's getting late for his appointment. The young couple begin to fight over their problems and the baby starts crying. The business man starts to quarrel with the mother to quiet down the baby. The young couple start to quarrel more that the mother diverts her argument from the business man to the couple. Moments later the business notices a strange odour and says it loud. The mother suddenly looks at her child who now has wet his pants. The mother shifts her attention to help her child but then gets distracted and moves her attention towards helping the young couple. Minutes later, help  arrives and the lift is back on power. Everyone exists in their own way, leaving the young couple behind. The lift door closes.

Scene 1: Young couple walking on the side walk and moving towards the building.

Here we show the camera focusing on the couple and panning from left to right as they walk towards the building. This would be a long shot. A taxi stops near the building, This will be in the same shot.

Then a mid shot of the mother as she pays the fair to the taxi driver and holds her childs hand and walks towards the building.

Light: Natural light. Daylight.

Sound: Digectic sound. The sound of traffic and comotion. 

Scene 2: This scene is shot from inside the building. Focusing on the elevator as it opens and a front mid close up shot of the young couple entering followed by the mother with her child, an old man, a young boy aged (14-16).

We show the close up of the life closing just when the business man puts his arm in between the elevator to prevent it from closing. Mid close up shot of this scene. And then as the elevator opens he quickly gets inside.

Light: Low key lighting

Sound: Digectic Sound. Sound of the elevator opening and closing. Peoples comotion.

Scene 3: The lift goes up and opens on the next floor. The young boy (aged 14-16) exits. The lift goes up.

In this scene the camera does a mid shot on which floor the lift stops and opens and then pans slightly down to get a mid shot of the young boy who now exits the lift and the lift closes.

Light: High key light

Sound: Digectuc sound. Sound of the music the boy is listening to from his headphones as he exits. Sound of the elevator as it opens and closes

Scene 4: As the lift goes up, it gets stuck. Lights flicker. The passengers get worried.

In this scene the camera does a close-up of the passengers,showing their expressions and emotions, as they are trapped with no mobile signals passengers.

Light: Low key lighting

Sound: Sound of the elevator getting stuck.

Scene 5: In the the next scene,there will be a midshot where the business man gets paranoid, couple gets into a fight and the baby starts crying.

Light: Low key lighting

Sound: the noise of the baby crying.

Scene 6: The business man starts to quarrel with the mother to quiet down the baby. The young couple start to quarrel more that the mother diverts her argument from the business man to the couple.

In this scene the camera gives a close up of the business man quarreling to the women. And then the camera pans towards the couple giving a close up as they start fighting. Then there will be a closeup as the mother diverts her argument from the business man to the couple.

Light: Low key lighting

Sound: quarreling of the business man and the couple fighting.

Scene 7: . there will be a closeup of the business man showing his expressions who notices a strange odour. The camera pans towards the mother, and as she looks down to her baby who now has wet his pants the camers will tilt down.

Light: low key lighting

Sound: Ambiance and the noise of the crying baby.

Scene 8: In the next scene the camera will give a closeup of the mother who shifts her attention to help her child but then gets distracted and then the camera will pan towards the couple.

Light: Low key lighting

Sound: noise of the couple fighting.

Scene 9: Help arrives and the lift is back on power. Everyone exists in their own way, leaving the young couple behind. The lift door closes.

In this scene there will be a long short showing the door of the lift opening.The camera will be static. And then there will be a mid shot showing everyone leave and the couple being left behind. And the last shot will be a long shot as the door closes.

Light: High key lighting

Sound: Opening and closing of the elevator.

Title

The title of our short film is 'Elevator. This is a pshycological thriller short film which revolves around a group of people who get trapped in an elevator and are anxiously waiting for help to arrive,with no network coverage and power shortage.They are unable to stay contact with anybody.With no space to freely move about and therefore gets frustrated.Only time will tell if the passengers will seek help or remained trapped.

The font we have selected for the title is earth kid. Our genre is pshycological thriller so we wanted our font to be slightly faded or distorted effect as we wanted to give a dull or slight horror impression to the audience.

Production Company Logo

For us to create our logo for our production company, we went through different production logos, names and their fonts.

Most of the production logos we went through were plain and simple, but some were innovative and different,which helped us creating our own production logo.

The following are the logos which we attempted to make.










Our Final logo:

Short Film Deconstruction 3

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The third film that I chose is ‘the strangers’. This film is shot by Erez Tadmor and Guy Nattiv. This is an action adventure film.In the first shots there is not enough lighting, which creates a suspense or tense atmosphere. There are a lot of extreme close-ups to catch the facial expressions of all the characters. There are a lot of shots that does not follow the rule of thirds. The background around the character is dark and the main focus is on their faces.

Short Film deconstruction 1

The first short film that I choose is ‘GoodBye’.This film is of 4mins and 40 seconds.In the first few scenes the more focus is to potray the facial expressions of the charachter.To have a more clear view of this they gave the close-up of the charachter's face.

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Low key lighting is used.There are more shadowy areas which is representing a sad or dreppressing mood.However,apart from the lighting, there is more focus on the background music,which creates a mood and it also describes the feelings or what the person is going through.